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Beauty Industry

Beauty in a Digital World

Three seminars presented by an elite group of panelists.

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By: Jamie Matusow

Editor-in-Chief

The elite group of 2013 graduates of FIT Master’s Program in Cosmetics & Fragrance Marketing, most of which are beauty industry executives, will present “Beauty in a Digital World“ at HBA Global Expo.

Beiersdorf was this year’s sponsor of FIT’s Capstone research program, and Google signed on to be the students’ research partner.

“Beauty in a Digital World” consists of three conference sessions, which will all address the value of “going digital,” for a beauty brand – and how social media tools should be integrated authentically into a brand’s personality and global marketing strategy.

The three sessions will feature the following panelists:

Digital Marketing:
Andrew Videira, senior brand manager, Beiersdorf; Ashley Boyce, global associate brand development manager, AXE Hair; Jeannine Shao Collins, executive vice president/chief innovation officer, Meredith 360; Kevin Kells, national industry director, consumer packaged goods, Google; Robert Ricci, chief of digital strategy/social media strategy, Marina Maher Communications, Omnicom Company.

Digital Analytics:
Elizabeth L. Preis, vice president, customer strategy North America, The Estee Lauder Companies; Emily Coleman, assitant vice president of interactive marketing, Lancôme USA; Erica Roberson, global multi-cultural hair care brand development manager, Unilever; Kristine Welker, chief revenue officer, Hearst; Sarah Newhall, director of analytics, Blue State Digital.

Digital Commerce:
Alexandra Hardyment, assistant global marketing manager, Aerin/Estee Lauder; Hana Chang, emerging business lead, Google Commerce; Jenny Fine, editor, WWD/Beauty Inc/Fairchild Publications; Lauren Edelman, marketing director, CHANEL; Mariah Chase, co-founder, SendTheTrend.com

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